Housing community security provider uses Marketo for its effective and reporting solutions
SAN MATEO, Calif., July 21, 2015 /PRNewswire/ — Marketo, Inc. (NASDAQ: MKTO), today announced that Envera Systems, a virtual security provider for housing communities, has implemented Marketo’s Engagement Marketing Platform to better gauge its return on its investments in marketing, provide sales with higher quality leads, and better engage with its audience at-scale.
Envera Systems, which operates in more than 30 counties in Florida and serves hundreds of housing and condominium communities and associations throughout the state, needed to gain insight into their marketing programs and calculate ROI and analytics in a timely manner. Additionally, Envera’s marketing team needed to manage a high volume of events and quickly provide sales with leads.
With Marketo, Envera’s team is able to gain control over the marketing program, as the platform is user-friendly with coordinating campaigns and pulling reports. In fact, the company has seen a 50 percent improvement with efficiencies levels. In addition, the marketing team can now track its results efficiently while dramatically improving the quality of the leads it provides to sales. For example, Envera Systems attends more than 30 tradeshows per year and hosts up to two educational classes per week. By using Marketo’s Engagement Marketing Platform, Envera is now able to stay in touch with attendees on a personal level as the company uses marketing automation to nurture prospects and convert them into customers more quickly.
“Envera Systems was immediately impressed with Marketo’s ability to provide us access into metrics to marketing programs. Before, we were pulling reports and communicating with our audience manually which was extremely time consuming,” said Crystal Clark, Marketing Manager of Envera Systems. “With the many events we attend and host, Marketo is instrumental to the marketing team because we can not only track event performance, but we can instantly share leads with the sales team. Marketo gives me better control over my marketing program which allows me to make strategic decisions that have a direct impact on the company.”
Press release sourced from PR WIRE